“We want to take it to the next level”: BYD boss previews major marketing and localisation push as Chinese brand aims to embed itself in Australia
If you reckon you’ve heard a lot about and from BYD in recent times standby. As part of a comprehensive long term strategy the burgeoning Chinese brand is determined to embed itself in Australian society and culture. It will do that by investing in everything from national level professional sport to local community events. READ […]